our story

It all began with a family of innovative kiwi's in the coastal town of Oamaru, Otago.

Making all sorts of things from chook houses & go-carts to outdoor furniture, the brothers were a creative bunch.

In 2011, while helping a neighbour who needed a replacement for their broken clothesline, plans began to hatch, and the first clothesline prototype was built by their Father, John. 
After realising the need for quality clothesline products to stand the test of time, William and his Father took their creations to a new level - with a mission to make clotheslines much smarter, and stronger!

In his spare time, William would spend hours designing and building clotheslines for family and friends, until in 2016, SwiftForm Products LTD was established, trading as SwiftDry Clotheslines NZ.

More than a decade and thousands of clotheslines later, the company has grown. We’re now a team of 9 clothesline enthusiasts, based in North Canterbury, New Zealand. 

A huge thanks for your support & we look forward to an exciting future bringing more great products to you.

Read on to see our story in pictures.

Cheers, The SwiftDry Team.

Brothers, William & Ben - 1999

William getting to know clotheslines from a young age.

2011 - Where the real deal began - The boy's Father, John, made the first clothesline for a neighbour, leading to referrals and selling 17 clotheslines in the first year

2016 - After 5 years and 3 jobs, William established Swiftform Products Ltd, - functioning out of the old grain shed at his uncle's farm

William pictured right, drill press left

2017, a year later showing the clothesline assembly work shop in the old grain shed.

The Order Boards where orders were kept track of by priority

Orders going home to be picked up from the driveway by the courier

2017 - William purchased Lifestyle Products Airers business as a new winter range.

Lifestyle Airers being packed outside, alongside stock; we ran out of space inside!

Stenciling, to safeguard against courier misplacement, a short-lived idea...

And finally, moving Day

2018 - Moving into a larger building in town ment we could dispatch and deliver customer orders much faster, while being able to store all our valuable stock safely and out of the weather 

Initially, lots of space...but watch this space

Signs and flags to help customers find us!

Brothers William and George exhibiting at their first home show

Second home show in the Christchurch Arena

Happy home show hamper winner, congrats Huhana!

2020 - William's Father, John, joins the business; The start of a new chapter of growth and innovation

Clotheslines being packed and sent for retirement housing

2021 - Some of the first SwiftDry clotheslines seen in Mitre 10 stores 

SwiftDry Team Dec 2023.jpg__PID:6590437d-8f3b-4bf6-8850-652adf29368e

2023 - End of year team photo: L-R Tahlia, William, Graham, Nigel, Suzannah, Ben, Anouska, John 

to be continued...stay tuned