It all began with a family of innovative kiwi's in the coastal town of Oamaru, Otago.
Making all sorts of things from chook houses & go-carts to outdoor furniture, the brothers were a creative bunch.
In 2011, while helping a neighbour who needed a replacement for their broken clothesline, plans began to hatch, and the first clothesline prototype was built by their Father, John.
After realising the need for quality clothesline products to stand the test of time, William and his Father took their creations to a new level - with a mission to make clotheslines much smarter, and stronger!
In his spare time, William would spend hours designing and building clotheslines for family and friends, until in 2016, SwiftForm Products LTD was established, trading as SwiftDry Clotheslines NZ.
More than a decade and thousands of clotheslines later, the company has grown. We’re now a team of 9 clothesline enthusiasts, based in North Canterbury, New Zealand.
A huge thanks for your support & we look forward to an exciting future bringing more great products to you.
Read on to see our story in pictures.
Cheers, The SwiftDry Team.
Brothers, William & Ben - 1999
William getting to know clotheslines from a young age.
2011 - Where the real deal began - The boy's Father, John, made the first clothesline for a neighbour, leading to referrals and selling 17 clotheslines in the first year
2016 - After 5 years and 3 jobs, William established Swiftform Products Ltd, - functioning out of the old grain shed at his uncle's farm
William pictured right, drill press left
2017, a year later showing the clothesline assembly work shop in the old grain shed.
The Order Boards where orders were kept track of by priority
Orders going home to be picked up from the driveway by the courier
2017 - William purchased Lifestyle Products Airers business as a new winter range.
Lifestyle Airers being packed outside, alongside stock; we ran out of space inside!
Stenciling, to safeguard against courier misplacement, a short-lived idea...
And finally, moving Day
2018 - Moving into a larger building in town ment we could dispatch and deliver customer orders much faster, while being able to store all our valuable stock safely and out of the weather
Initially, lots of space...but watch this space
Signs and flags to help customers find us!
Brothers William and George exhibiting at their first home show
Second home show in the Christchurch Arena
Happy home show hamper winner, congrats Huhana!
2020 - William's Father, John, joins the business; The start of a new chapter of growth and innovation
Clotheslines being packed and sent for retirement housing
2021 - Some of the first SwiftDry clotheslines seen in Mitre 10 stores
2023 - End of year team photo: L-R Tahlia, William, Graham, Nigel, Suzannah, Ben, Anouska, John